By Kostas Panagias, on July 27th, 2010%
You can use it to do amazing things and get a sound competitive advantage in sales and marketing
You spent several hundreds of Euros (or dollars) in the latest Smartphone model; perhaps an iPhone, a Blackberry, a HTC (like me!), etc. You have huge touch screens, lots of apps, fancy graphics and interfaces and you showoff. Admit it! One of the reasons of that purchase was just for showing off.
But you can certainly use your latest gadget to help you with your work. I mean REAL help. It’s way more than sending emails and having your contacts organized. Those are for kids. You can do great things and perhaps the most important application installed in your Smartphone is excel (for Windows Mobile or similar products for other platforms).
I will concentrate mainly in sales administration and help, but certainly you can use it for other things too (such as marketing functions, production functions, etc.). After all, we are all salesmen!
Let’s start!
Continue reading You and your Smartphone!
By Kostas Panagias, on June 22nd, 2010%
This article concerns wholesalers due to some distinct characteristics of wholesaling such as repeated sales orders, selling to clients (retailers) and not to end-user customers and clients buying from many vendors at the same period of time. The latter is very important because the game is about who gets the bigger portion of your clients’ buying . . . → Read More: Wholesaling
By Kostas Panagias, on May 27th, 2010%
Is what you preach consistent with what you do? It’s not an unusual phenomenon for firms to pitch other things in their communication mix and do other. Have you checked it lately?
You should also not promise things you can’t (or don’t want) to commit to. That makes your audience and customers fly away! You are better . . . → Read More: Consistency and Promises
By Kostas Panagias, on May 17th, 2010%
Average Price Index (API) is a very simple, easy to use yet powerful and very useful business tool. In an enterprise which produces only one product, the API is of course the price of that product. API is thus used when we have more than one product, particularly a range of products (for example one brand’s range of products). It is calculated by dividing the total revenue or value of those products by the number of items sold or produced. For example: 140.000 Euros in LCD TVs / 250 items = 560 (API), that means that the average price of a TV set is 560 Euros.
How is this metric used in businesses?
Continue reading Average Price Index
By Kostas Panagias, on May 5th, 2010%
You can always learn from the bottom line employees. There is always a story to be told. Every day. Managers should always remember that. Ask your stuff what’s the story of the day. Even those trivial events can broaden your wit; even if you don’t learn something new, you can always realize how your employees think. . . . → Read More: Below are the answers…
By Kostas Panagias, on April 18th, 2008%
This week Fourlis Trade: the company that trades the products of Samsung in Greece, launched the new LCD’s series for 2008: Series 4, 5 & 6.
The new TV’s are owesome and we expect to continue being leaders in TV market & hope to increase our market share! Currently we have 30+% market share and we constantly . . . → Read More: Samsung’s New LCDs
By Kostas Panagias, on April 7th, 2008%
Interactive marketing is going to have a great future. I reason this statement in the current and upcoming technologies and media use and consumption. Moreover there are many examples of some quite successful campaigns based on interactive marketing.
Interactive marketing is using mainly the internet as the interactivity platform but this is not necessary. Interactive uses the . . . → Read More: Interactive marketing and its shiny future
By Kostas Panagias, on April 6th, 2008%
If you are into management (in every managerial position) or in the path to becoming a manager and you take your career serious you cannot afford not to listen to “Manager Tools” Podcast! This podcast is really awesome; you will listen many practical advices and learn a lot of stuff about real management in practise. There . . . → Read More: Must listen business podcast!
By Kostas Panagias, on April 6th, 2008%
I ‘ve found a great post by Mack Collier: Blog Monetization or Sponsorship, Which Sounds Better? Mack discusses another form of blog monetization which is sponsorship instead of the regular type of ads (pay per click e.g. AdSence, Adbrite, etc.). I think that this idea is simply great because it doesn’t measure traffic but influence. There . . . → Read More: Blog Monetization
By Kostas Panagias, on March 12th, 2008%
In retailing there surely are (many) more than meets the eye. I think retailing is a great practical “school” and I consider myself quite fortunate to be able to “study” in it. As a consumer (and a brand advocate & loyal customer in many brands) I couldn’t even get close to all that complexity and deals . . . → Read More: Retailing
