There is a new trend in consumption here in Greece. It’s been evangelized through Facebook pages, groups, through chain emails, word of mouth and other media. It’s about purchasing Greek products and services instead of foreign ones. This trend is not about excluding imported goods; it’s about strengthening the Greek economy. Greeks have been advocating for . . . → Read More: A new Trend
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Is what you preach consistent with what you do? It’s not an unusual phenomenon for firms to pitch other things in their communication mix and do other. Have you checked it lately? You should also not promise things you can’t (or don’t want) to commit to. That makes your audience and customers fly away! You are better . . . → Read More: Consistency and Promises Yesterday I was thinking in front of a luxury watch shop display how our spending habits have changed over the last few months. By saying “our” spending habits, I refer to the majority of medium class employees. You see, a few months ago, before the recession became so obvious and apparent here in Greece, and before . . . → Read More: Spending Patterns change due to the recession You can always learn from the bottom line employees. There is always a story to be told. Every day. Managers should always remember that. Ask your stuff what’s the story of the day. Even those trivial events can broaden your wit; even if you don’t learn something new, you can always realize how your employees think. . . . → Read More: Below are the answers… During July, the market of FPTV (Flat Panel TV) had vastly declined. Wholesalers and Retailers saw their sales and –consequently- their earnings dropping in large amounts and they couldn’t do anything about it. Even though there was a sales-discount season that didn’t do much. Fortunately this year’s Olympic Games helped to the revival of the market . . . → Read More: Olympics have helped to the revival of the FPTV Market Greek economy faces a great recession. I experience it every day when I visit electronic & electric stores. Merely a customer visits a store. Most of the employees wait the whole day to pass without doing anything! It is true that the World’s economy faces similar problems and the recession doesn’t concern the electronics industry only, . . . → Read More: Economy in recession The Greek consumer does not make any sophisticated purchases: He/she doesn’t look for prices in many different retail stores, he doesn’t do any research on what he is going to buy, nor does he browse the web / e-shops for special offers and as a result he ends up, many times, with an outdated but overpriced . . . → Read More: Greek consumers & bad purchases Viral campaigns can deliver great results to a brand. Especially on the internet, ideas and advertisements that have specific characteristics and spread virally can create huge impact and deliver great brand awareness and preference. Eamon at Spotlight Ideas states that viral ads are far more effective than brand utility initiatives (see this post) and uses the example . . . → Read More: Viral campaings Do you think fear can be a strong motive? Which is more attractive: fear of loss or gaining of something? In management theory there is not a clear answer to the effectiveness of fear as a motive. When someone purchases a product / service (s)he either expects to gain some benefits out of it or avoid . . . → Read More: The motive of “fear” Contrary to most people beliefs we buy not what we need but what we want. In sales training and in marketing theory we are taught that we should satisfy customers’ needs. That’s a mistake; it used to be like that but no more. We should and must satisfy customers’ wants. I will clarify that point right . . . → Read More: How people purchase |
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