By Kostas Panagias, on January 14th, 2008%
Great salesmen have something in common: they put great importance and value in their time. Underachieving salesmen reveal poor performance in time management and time control.
Time management is self-management. In sales, time management is one of the most critical parameters of success (or failure). Effective time management can save many hours of selling per week that . . . → Read More: Importance of time management in sales
By Kostas Panagias, on January 13th, 2008%
It’s very hard to find time to blog because I started a new job and I have no time at all to write a post or two. I hope I will find some spare time on weekends and occasionally on work days to blog about my experiences on the job and on the market. More info . . . → Read More: no time
By Kostas Panagias, on January 6th, 2008%
I decided to post about business crises after the post of Trevor Gay: “Managing in a crisis” on simplicity blog. Crisis in business is a very important field that needs a lot of study although it has gain a lot of attention because of the recent trend of corporate social responsibility.
I generally agree with Trevor’s views . . . → Read More: Business Crises
By Kostas Panagias, on January 5th, 2008%
Viral campaigns can deliver great results to a brand. Especially on the internet, ideas and advertisements that have specific characteristics and spread virally can create huge impact and deliver great brand awareness and preference.
Eamon at Spotlight Ideas states that viral ads are far more effective than brand utility initiatives (see this post) and uses the example . . . → Read More: Viral campaings
By Kostas Panagias, on January 3rd, 2008%
I found a new blog about media, advertising, account planning, creative ideas, etc. called Spotlight Ideas. I think it’s a very good blog with lots of information and ideas. I ‘ve learned a lot of things by reading it and I recommend it to all people involved in advertising or marketing (even those in irrelevant fields . . . → Read More: Spotlight Ideas blog