Economy in recession

Greek economy faces a great recession. I experience it every day when I visit electronic & electric stores. Merely a customer visits a store. Most of the employees wait the whole day to pass without doing anything! It is true that the World’s economy faces similar problems and the recession doesn’t concern the electronics industry only, . . . → Read More: Economy in recession

The importance of Sales

Selling is the most important business function because it brings ”home the bacon”! Without sales there cannot be revenue and without revenue there cannot be business; that’s for sure!

On the contrary, I think sales are not considered as much important by the average consumer and people tend to look down on salespeople. Selling is considered as . . . → Read More: The importance of Sales

Samsung’s New LCDs

This week Fourlis Trade: the company that trades the products of Samsung in Greece, launched the new LCD’s series for 2008: Series 4, 5 & 6.

The new TV’s are owesome and we expect to continue being leaders in TV market & hope to increase our market share! Currently we have 30+% market share and we constantly . . . → Read More: Samsung’s New LCDs

Akismet

Akismet is a wonderful plugin for WordPress that vastly decreases spam comments! I used to get many spam comments and I had to spend a lot of time to scan my (old) posts to delete them. There were days that I had to delete about 60-70 spam comments! Since I activated Akismet (about 2 weeks ago) . . . → Read More: Akismet

Stock Management

A proper stock management in retail stores and in wholesalers is something that can play a major role in the development of a product category and in the whole economy in general.

Just imagine this: Many retailers find hard to sell the old and outdated models (bad stock) so that wholesalers have to wait before they . . . → Read More: Stock Management

Greek consumers & bad purchases

The Greek consumer does not make any sophisticated purchases: He/she doesn’t look for prices in many different retail stores, he doesn’t do any research on what he is going to buy, nor does he browse the web / e-shops for special offers and as a result he ends up, many times, with an outdated but overpriced . . . → Read More: Greek consumers & bad purchases

Which is better: Use an ad network for your blog or find a potential advertising client personally?

Ready and fully customizable solutions are very attractive as an option. Google’s Adsense or Adbrite for example are huge advertising networks that deliver efficient advertising to one’s blog or website. These solutions are immediately ready to work. The offer and demand is handled by the ad network. On the other hand finding potential clients that may . . . → Read More: Which is better: Use an ad network for your blog or find a potential advertising client personally?

Interactive marketing and its shiny future

Interactive marketing is going to have a great future. I reason this statement in the current and upcoming technologies and media use and consumption. Moreover there are many examples of some quite successful campaigns based on interactive marketing.

Interactive marketing is using mainly the internet as the interactivity platform but this is not necessary. Interactive uses the . . . → Read More: Interactive marketing and its shiny future

Must listen business podcast!

If you are into management (in every managerial position) or in the path to becoming a manager and you take your career serious you cannot afford not to listen to “Manager Tools” Podcast! This podcast is really awesome; you will listen many practical advices and learn a lot of stuff about real management in practise. There . . . → Read More: Must listen business podcast!

Blog Monetization

I ‘ve found a great post by Mack Collier: Blog Monetization or Sponsorship, Which Sounds Better? Mack discusses another form of blog monetization which is sponsorship instead of the regular type of ads (pay per click e.g. AdSence, Adbrite, etc.). I think that this idea is simply great because it doesn’t measure traffic but influence. There . . . → Read More: Blog Monetization