Ready and fully customizable solutions are very attractive as an option. Google’s Adsense or Adbrite for example are huge advertising networks that deliver efficient advertising to one’s blog or website. These solutions are immediately ready to work. The offer and demand is handled by the ad network. On the other hand finding potential clients that may want to advertise in one’s blog or website is definitely a more difficult task. It takes both time and effort and it might also lead to a disappointment. However one can achieve better deals when establishing long term cooperation and fully customized – better integrated solutions. The later is a tough challenge but its rewards will be great if applied correctly.
Which of these two, do you prefer?