Business Tools

Markup is the amount of value added to the cost of the product in order to sell it. In other words, it’s the difference between the selling price and the cost and it is often expressed as a percentage over the cost.

The Gross Margin formula is perhaps the most important formula for anyone working on a commercial business. It is especially critical for all people involved in any kind of commercial role such as in sales, marketing, product management and even in financial disciplines (such as accounting, finance, etc).