By Kostas Panagias, on April 8th, 2008%
Ready and fully customizable solutions are very attractive as an option. Google’s Adsense or Adbrite for example are huge advertising networks that deliver efficient advertising to one’s blog or website. These solutions are immediately ready to work. The offer and demand is handled by the ad network. On the other hand finding potential clients that may . . . → Read More: Which is better: Use an ad network for your blog or find a potential advertising client personally?
By Kostas Panagias, on April 6th, 2008%
I ‘ve found a great post by Mack Collier: Blog Monetization or Sponsorship, Which Sounds Better? Mack discusses another form of blog monetization which is sponsorship instead of the regular type of ads (pay per click e.g. AdSence, Adbrite, etc.). I think that this idea is simply great because it doesn’t measure traffic but influence. There . . . → Read More: Blog Monetization
By Kostas Panagias, on January 5th, 2008%
Viral campaigns can deliver great results to a brand. Especially on the internet, ideas and advertisements that have specific characteristics and spread virally can create huge impact and deliver great brand awareness and preference.
Eamon at Spotlight Ideas states that viral ads are far more effective than brand utility initiatives (see this post) and uses the example . . . → Read More: Viral campaings
By Kostas Panagias, on January 3rd, 2008%
I found a new blog about media, advertising, account planning, creative ideas, etc. called Spotlight Ideas. I think it’s a very good blog with lots of information and ideas. I ‘ve learned a lot of things by reading it and I recommend it to all people involved in advertising or marketing (even those in irrelevant fields . . . → Read More: Spotlight Ideas blog
By Kostas Panagias, on December 22nd, 2007%
http://tinyurl.com/2nvy22
Visit the above link to see a new advertising medium: Magic Mirrors.
Magic Mirrors are advertising frames that when you get close to them they transform to a mirror. They are ideal for bars, restaurants, toilets . . . → Read More: New ways to advertise: “Magic Mirrors”
By Kostas Panagias, on November 26th, 2007%
Do you believe anyone would ever visit a spam comment’s link? I cannot understand what spammers really think… Even if I (that applies to every blogger) approve spam comments in my blog, do they think that any reader of mine should ever read and click to a spam comment?? What are they trying to achieve by . . . → Read More: Spam comments
By Kostas Panagias, on November 25th, 2007%
Do you believe that marketing through incentives deliver any results to the businesses involved? It seems that there isn’t any fixed answer to that question. Some times it may delivers and some other it may not. I thought of that question because of the great numbers of sites that offer money for reading mails, for clicking . . . → Read More: Marketing through Incentives
By Kostas Panagias, on November 15th, 2007%
I’ve just signed up for PayPerPost advertising network. I have heard it so many times that I thought I could give it a try.
I want to state something very important at this point: Only real and honest opinions will you read in this blog. This is a long term commitment. In no occasion would I . . . → Read More: New advertising network
By Kostas Panagias, on November 13th, 2007%
This period of my life, among other projects, I have undertaken an online advertisement campaign for a major Greek tuition center. The major concern of the tuition center is to find potential franchisees for that company. The ad campaign targets future and potential entrepreneurs that may be interested in starting their own tuition center (either franchised . . . → Read More: Advertisement Campaign
By Kostas Panagias, on November 9th, 2007%
I’ve just changed my MSN nickname, tag and photo to a [put your ad here] text (in Greek). Just for fun and…you never know ! Your MSN identity can be a funny (and untested) advertising carrier. This is also a new way to proactively embrace new media and new forms of marketing . . . → Read More: A new (funny) advertisment carrier!