A pointless pursuit

Image by Freepik

This blog has been live for just a few days and it strikes me that it has been attacked already 32 times. It’s a totally crazy number for a blog with just 2 posts, no registered users & no e-commerce activity. A malicious party will hardly find any benefit at all if they hack it.

Thankfully, WordPress installation has pre-installed tools to counterbalance those offences such as Wordfence. This is a “life saver” tool for web admins that can save them lots of time, money and effort. The service is constantly monitoring a website and blocks attacks automatically as they happen.

I guess hackers deploy code that blindly & automatically attack new sites just in caseā€¦ Supposedly they will figure out what to do with them after they succeed.

Early Frustrations

Image by pch.vector on Freepik

Famous management guru Peter Drucker once said:

What gets measured gets managed.

When it comes to blogs, the most important measurement is of course site traffic. With such an abandunce and easy access to rich data (via Google Analytics or similar platforms) it is a -hard to resist- temptation to constantly check charts and numbers. But how can someone avoid the frustration of zero traffic when a new blog starts? Or even at a later time, when still numbers remain low and below expectation? Most likely, dissapointing figures will drive people involved in this project, to abandon it quickly.

Perhaps, a solution -far from perfect I admit- would be to completely ignore analytics for the first period and focus solely on the content of your site. And if you cannot resist temptation, maybe a temporary deactivation or your analytics platform will secure you don’t get a chance to be disapointed and quit at the very start.

Hello world!

Image by Freepik

Yet another time for me in front of a “Hello World” post. Through the years I have edited* it many times; more than what I can recall.

*Edited and not written because a “Hello World” sample post is pre-loaded in every WordPress installation.

I can’t even remember when I first started blogging.. I moved to my own domain (this one here) back in 2007 but before that, I have been blogging already for some years with Blogger.

Back then I was a recent graduate of Business Administration and my main focus was Marketing & Sales topics. This blog was mainly a platform to post such articles. Over the years focus has deviated some times a little bit, or subject matter has been enriched with other topics as well.

This time, I will not impose any such limitations on the topics I blog about. On my quest to improve myself -and document hereby the process- any thoughts that can support this pursuit will be hosted here.